The Search

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“The SEArch” shows a section of a rough sea. The title ‘The SEA’ is expanded by a magnifying glass, which enlarges the otherwise invisible combination of letters “RCH”. The pronunciation of ‘sea’ changes, and the sea becomes a quest, a search for the unknown, adventure and risk, factors that constitute the fascination of the sea.

If you delve even deeper into the language and look at the sequence of letters ‘RCH’, you end up with, among other things, the common abbreviation for residential care home. This opens up a thoroughly controversial idea in the word/image combination of rough seas, search and RCH.